Hi, I’m Cat.

I’m a creative thinker who can design and code with equal panache. I have over a decade of experience designing, developing, and marketing impactful digital solutions.

Current coordinates: 40.7128° N, 74.0060° W
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Expertise

Education

Receiving training in multiple disciplines laid the foundation that helped me become the analytical problem-solver and creative thinker that I am today.

  • School of Visual Arts, M.F.A. Computer Art
  • University of California, Berkeley, B.A. Molecular and Cell Biology

Skills, Creative

I value the human in human-centric design. I create innovative and empathetic products that cater to the needs of those using them, which in turn catalyzes business growth.

User Experience
  • User Research
  • Experience Map
  • Persona Creation
  • Wireframeing
  • Prototyping
  • User Analytics
Visual Design
  • Creative Direction
  • Ecommerce Design
  • Website & App Design
  • Branding
  • Email Campaigns
  • Landing Page Design

Skills, Technical

I have extensive knowledge of and hands-on experience with technical tools necessary to build the most streamlined and scalable digital products.

  • HTML/CSS/Javascript
  • CSS preprocessors (Sass/LESS)
  • JavaScript frameworks (Angular, React, Vue)
  • CSS frameworks (Bootsrap, Foundation)
  • Responsive Design
  • Content Management Systems (WordPress, Magento)
  • Ecommerce Platforms (Shopify, WooCommerce)
  • Developer Tools
  • Version Control/Git
  • Hosting & Maintenance

Skills, Marketing

I bring more than a decade of experience in planning, executing, analyzing, and optimizing marketing initiatives.

  • Email Marketing
  • SEO & SEM
  • Content Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Marketing Analytics

Skills, Other

Over the years, I’ve also accumulated some other talents that don’t necessarily have anything to do with the web.

In our increasingly automated world, multi-dimensional creative thinkers and designers are the ones who can bring tangible value to both businesses and the humans on the other side of the screen. They do this by leveraging the tools and data provided by technology to create experiences that empathize, empower, and connect. As one of these designers, my mission isn’t to use technology to extract value from “the users.” Instead, it’s to provide real benefits to the people who use my creations and, in the process, make marked improvements in their lives.

Connect With Me ➝