In our increasingly automated world, exceptional hybrid designers
with a varied skill set are the ones who can bring tangible value to both businesses and the humans on the other side of the screen. They do this by leveraging the tools and data provided by technology to create experiences that empathize, empower, and connect. As one of these designers, my mission isn’t to use technology to extract value from “the users.” Instead, it’s to meet the feelings and needs of the people
who use my creations and, in the process, make marked improvements in their lives.
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