Hi, I’m Cat.

I’m a rare designer-developer hybrid who can design and code with equal panache. I have over a decade of experience designing, coding, and marketing impactful digital solutions.

Current coordinates: 40.7128° N, 74.0060° W
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Expertise

Education

The varied training I received laid the foundation for molding me into the analytical problem-solver and creative thinker that I am today.

  • School of Visual Arts, M.F.A. Computer Art
  • University of California, Berkeley, B.A. Molecular and Cell Biology

Skills, Creative

I value the humanity in human-centric design. I create innovative and effective products for the feelings, needs, emotions of people who use the them.

Visual Design
  • Creative Direction
  • Ecommerce Design
  • Branding
  • Email Campaign
  • Landing Page Design
User Experience
  • User Research
  • Information Architecture
  • Wireframeing & Prototyping
  • A/B Testing
  • Analytics

Skills, Technical

I have extensive knowledge of and hands-on experience with technical tools necessary to build the most efficient and modern digital products.

  • HTML/CSS/Javascript
  • CSS preprocessors (Sass/LESS)
  • JavaScript frameworks (Angular, React, Vue)
  • CSS frameworks (Bootsrap, Foundation)
  • Responsive Design
  • Content Management Systems (WordPress, Magento)
  • Ecommerce Platforms (Shopify, WooCommerce)
  • Developer Tools
  • Version Control/Git
  • Hosting & Maintenance

Skills, Marketing

I bring more than a decade of experience in planning, executing, analyzing, and optimizing marketing initiatives.

  • Email Marketing
  • SEO & SEM
  • Content Marketing
  • Affiliate Marketing
  • Social Media Marketing
  • Marketing Analytics

Skills, Other

Over the years, I’ve also accumulated some other talents that don’t necessarily have anything to do with the web.

  • Do Chinese-English translation and interpretation
  • Avoid comma splices and run-on sentences
  • Communicate in a clear and effective manner
  • Jump out of an airplane
  • Travel hack
  • Take terrible photos of NYC
In our increasingly automated world, exceptional hybrid designers with a varied skill set are the ones who can bring tangible value to both businesses and the humans on the other side of the screen. They do this by leveraging the tools and data provided by technology to create experiences that empathize, empower, and connect. As one of these designers, my mission isn’t to use technology to extract value from “the users.” Instead, it’s to meet the feelings and needs of the people who use my creations and, in the process, make marked improvements in their lives.

Connect With Me ➝