Our Thoughts

Jul
24
2014

Responsive logos

Whether you like it or not, responsive design has become an integral part of web design and development. The concept is simple: the layout of a webpage is flexible in that it adapts to the screen size that it is being viewed on. Ideally, the same webpage should be functional and readable whether you are using your smart TV or smartphone to browse. Certain parts of the page might be re-positioned or completely hidden depending on the available real estate.

Of course, when applied to real-life situations, the execution is never as cut-and-dry as the concept. Many critics of the idea argue that it reflects negatively on the user experience to rely on one framework to deliver content and occupy the available space on a screen. While this is true, The Responsive Logos project by Joe Harrison offers an interesting exploration of responsive logos that has previously never been brought to light.

Responsive Logos

Traditionally, responsive design usually does not apply to images; they might shrink or enlarge proportionally to accommodate the screen size, but that’s usually the extent of their “responsiveness”. The Responsive Logos project, however, looks at several international brands and plays with removing & repositioning certain design elements within their logos based on the size of the screen. This experiment adds an extra layer to the idea of responsive design and new challenges for designers and developers.